How Tim O’Rourke Became A Kindle Bestseller

Eventually my £80 marketing budget dried up, and although my sales had increased to anywhere between 150 – 200 a month, I couldn’t tell if this was due to the bloggers, the Facebook adds or if my books were spreading by word of mouth. I had started to sell books in the US and I knew this wasn’t friends or family who were buying them.

Then one day, just before releasing the first book in my Kiera Hudson series, I googled my own name and the title of my book ‘Black Hill Farm’ and I was surprised that it was being mentioned on blogs that I hadn’t even contacted. It was also being mentioned on a website called Goodreads. I’d never heard of it. It’s a site where avid readers and writers review books, join communities and talk about authors, etc. I was surprised to see that my book and been put on the virtual bookshelves of members of the site and some had mentioned that they had seen my book on Facebook – so I knew that in some way, my £80 had been well spent.

I joined the site and created a blog which I connected to my own books. I put the first Kiera Hudson book out in July and then something exciting started to happen. In August, I had my best month ever and sold approx. 400 books. Then, in September, something truly amazing happened and I sold just under 1,000 books. October, I sold approx. 4,000 books, November, over 8,000 books, December over 16,500 books.

Why did this happen? To be honest, I think there are several reasons. I set the price of my book low, I write in a genre that is popular, I personally answer every single piece of fan mail that I receive, I contact those people kind enough to have left me reviews on Goodreads and thank them for doing so. I believe this is important, not to sell more books, but to say thank you to that person for spending their money on my book, taking the time to read it, then to leave a review for me. For instance, I received an email only the other day from a young girl you said that she had been given a Kindle for Christmas along with a £10 gift voucher. She went on to say that my books were the first that she downloaded and had loved them. It’s nice to know that she enjoyed them, but more than that, she spent her Christmas present on my books and that really made me think how nice that actually is. So the very least that I could do was email her to say thank you.

I also have my own website which I have linked to my Facebook page. This is where I post news about my books and a place where people can become a fan of my books and leave messages. Again, I make sure that I respond to every message that is left for me and answer any questions. This for me is important and the bit I love the most, because it gives me a chance to chat to those people that are taking the time to read my books.

I’m not very good at ‘Twittering’ but this again is an important tool, so I have linked my Facebook page to my twitter page, which is linked to my Amazon author page and website. This is a great way of connecting to the readers of my books.

I also run competitions and giveaways, which have included signed T-Shirts that I had made with my book cover on the front, bookmarks that were kindly made by a fan, signed prints of the book covers and original pieces of artwork from the book cover designs. This to me is the most important part of what I’ve done, to have a good relationship with the people that read and enjoy my books. I have made so many new friends.

At the beginning of this blog, I said that I had experienced many things in the last ten months and one of those was at times I had found the experience tough. How can it be tough? I’m doing what I’ve always dreamt of doing? But the thing is, I still have a day job and a young family. Everything that I have done in the last 10 months, including writing eight novels, publishing them, marketing them and everything else that I have mentioned above has all been done in my spare time. One night I was caught by my family asleep sitting in front of my laptop halfway through writing a chapter. The point I think that I’m trying to make is that, although my books are selling well (and there are other independent writers out there that are doing just as well and better) it has taken a lot of work. This is not easy. As an indie writer you are just that, plus the publisher, the editor, the marketing department, finding artists to do book covers, answering and dealing with all the correspondence, updating your blog, website, Facebook and a hundred other things that I’ve probably forgotten.

I am no expert in publishing, but my heart tells me that things will change in the publishing world. I’ve read plenty of articles on the internet that authors are now leaving their agent and publishers to self-publish on the internet. Some of them have said that they earn more money that way, and others say it gives them more creative freedom. But for me, I’m starting to wonder if publishers will look straight to the internet to see what they want to publish next. Maybe the test of a good book won’t be on the suggestion of an agent, after all that is just one opinion, but if a book seems to be selling well on the internet, doesn’t that suggest that the public are enjoying it? Maybe that will be the real test. I believe this for a couple of reasons.

The first book in my Kiera Hudson series was rejected by an agent as they said the book was for adults, not children, but the Amazon Children’s Horror chart and Amazon Children’s Romance Chart didn’t reflect this. Despite the concerns the agent had that my book wasn’t really a children’s book (although I wrote it for YA), doesn’t the fact that it was at the top of the Children’s/Young Adult chart suggest it did fit into that age range?

Secondly, another agent recently said “no” to the same book because they didn’t think they could sell the foreign rights, despite that the book sold more copies in the US than anywhere else, as well as in Canada, Australia, Mexico, Germany, France and Italy – without even being translated. I even received an email from a US Publisher asking if I had an agent because they were interested in buying the rights, so they could sell my book in China. Yet I’d just been told by an agent that the book wouldn’t sell abroad.

The point that I want to make is this: isn’t it the children/young adults who are buying my books the people that decide whether it’s a kid’s book or an adult book? Why pigeonhole everyone? Children have different reading ages, and likes and interests. With regards to my Kiera Hudson books, haven’t the young adults who are downloading them in their thousands already decided they like them? Yet it seems it’s just a handful of adults deciding what is right for them and what they should and shouldn’t be reading.

I don’t know, I could be wrong – but if young adults didn’t feel that my books were right for them, would they be buying them? This point was never made clearer to me than the other day, when I received an email from a young teenage girl who said in big bold letters at the end of her email:

“I want to be Kiera Hudson!”